Whether you’re riding trails, casting lines, or chasing clear views in changing light, Smith sunglasses are built for people who rely on their vision outdoors. The brand’s story began in 1965, when Dr. Bob Smith, an avid skier, set out to solve a simple problem: fogged-up goggles on the mountain. Working from his garage, he created one of the first anti-fog, dual-lens ski goggles and started selling them directly to fellow skiers. That same problem-solving mindset has continued to shape Smith’s approach to performance eyewear ever since.
Today, Smith remains one of the most respected names in performance sunglasses and outdoor eyewear. Based in the United States, with headquarters and manufacturing in Utah, the brand produces lightweight, durable sunglasses, goggles, and helmets designed for everything from snow sports and cycling to fishing, running, and everyday outdoor use. Every product is engineered with comfort, protection, and clarity in mind, making Smith sunglasses a trusted choice for both serious athletes and everyday adventurers.
At the heart of many Smith sunglasses is ChromaPop™ lens technology. Introduced in 2013, ChromaPop lenses are designed to enhance colour contrast and visual clarity by filtering specific wavelengths of light that can blur detail and dull colours. The result is a more natural, more detailed view that reduces eye strain and makes it easier to see what’s happening around you. Many ChromaPop lenses are also available with polarisation, cutting glare from reflective surfaces and improving comfort in bright conditions, whether you’re on the trail or out on the water.
For fishing, Smith sunglasses with ChromaPop™ polarised lenses help reduce surface glare and make it easier to spot detail beneath the water, with options like Blue Mirror and Bronze Mirror tuned for bright and mixed light. On the trails, Smith’s performance sunglasses offer secure fit, impact-resistant lenses, and protective coverage that shields your eyes from dust, low sun angles, and debris—helping you stay focused and confident on fast, technical rides.
If you’re looking for sunglasses that combine proven performance, clear vision, and all-day comfort, Smith sunglasses deliver reliable clarity in the environments where your eyes work hardest.
You can find the full range of Smith sunglasses right here and order online, or visit us in store at Matthews Sports Vision, 210 Hardy Street, Nelson to try them on, get expert advice, and find the perfect pair or even have them adapted to your prescription.
